About Owner / CEO, Danielle Adler Estes
Danielle Adler Estes has worked in the jewelry industry for nearly 25 years. She was born and raised in St. Louis, MO, where she shadowed her father and grandfather at Adler’s Diamonds from an early age. Her keen interest in learning both the finer details of gem and jewelry grading, and her quick aptitude for the back end of the business did not go unnoticed by her family, and she became Tom Adler’s right hand by her early 20’s.
After graduating from Ladue Horton Watkins High School, Danielle attended Columbia College in Columbia, MO. She then chose to complete her Bachelors of Science in Business Administration at the St. Louis branch while working full-time at Adler’s Jewelers, and studying simultaneously for her GIA Diamonds Graduate Certificate. She soon added Jewelers of America Jewelry Certified Professional to her list of accolades.
Danielle has devoted more than half of her life to the jewelry trade. When her father announced plans for retirement in 2020, she was overwhelmed with a feeling of loss at the prospect of no longer serving her devoted client base. After the closure of Adler’s Jewelers, she began to brainstorm ways to keep the legacy alive with her sister, Jessica Adler Gerring. Together, they launched Adler’s Diamonds, and became the fourth generation jewelers in their family.
Danielle, her husband, and two children live in Des Peres with their 110-pound (supposed to be 40-65 pounds) adopted canine child. Her hobbies include reading, cooking, and sleeping.